I moved to Utrecht during Covid. to study my 2-year master's in Human Computer Interaction. Next to studying, I immediately organised free Outdoor Fitness Activities for students through a whatsapp group that grew to 80 members. Having just returned from my time at Spain Soccer Academy in Sevilla, I was eager to share my enthusiasm for physical and mental wellbeing.

Workouts moved online, as restrictions became stricter and the weather got colder. The platform I created was also used by another student that part-timed as a fitness instructor. She was able to give free lessons to the community, thereby increasing the impact through sharing & co-creation.

After graduating from my master's I was curious about the business side of community building and scaling operations. I founded a new community on Meetup.com and shortly after launching it rebranded the name to "Flowing Fitness NL". I began charging for lessons until I stopped the community in September 2023 due to focusing on design work and subsequently relocating from Amsterdam to Amsterdam.